art direction & design
Brunch is best when it’s enjoyed with others, and who better to share that delicious morning moment with than your four-legged bestie? This summer, our program Brunch With Your Bestie encouraged our audience to grab some brunch-time goodies to treat their pet to more flavor and variety, and we promised to help them do the same.
Our fun sweepstakes included influencers and social content, digital ads and click to explore more encouraged sign up. Then, users were automatically entered for a chance to win free brunch for themselves and their pet.
Brunch With Your Bestie included fun pop-up events to give out samples of product, coupons, themed toys, and offered photo ops to both cat and dog owners. This program won a Mars United Commerce Impactee Award in Winter of 2024.