Henry Ford Health System

Creating a wide range of media when working on Henry Ford Health System for DBA Worldwide meant careful attention to maintaining a universal look and feel no matter the outlet. One of the toughest design challenges was working remotely with a translator to typeset an Arabic ad without compromising brand standards. Design responsibilities included seeking out appropriate images and manipulating in Photoshop, preparing files for digital or print use, careful typesetting and resizing or updating print pieces. Work includes static and Flash banner ads, pamphlets, brochures, booklets, full- and half- page print ads for magazines and newspapers, jewel box ads, and promotional materials.