Swanson Homemade Soup Makers

Swanson Homemade Soup Maker, a new product in the Campbell's product portfolio, tastes like from-scratch soup in just about 30 minutes. The ask was for two videos, one for consumers to be introduced to the easy and time-saving soup mix, the other for sales reps to sell the product into stores and ensure higher basket ring. With writer Ingrid Ducmanis, myself on storyboarding/art direction and production at HONE Studio, we made the videos happen. See the consumer video here, currently living on the Swanson Homemade Soup Maker product page.